Friday, July 15, 2011

Zambia Tourism

Read up on a global competition to design anew brand identity for Tourism Zambia, from around 2000 entries 5 logos and slogans where short listed and one design/ slogan was picked. I reckon that whoever organized the comp would have had a better chance of sourcing from within the Zambian design community instead. For more info check the read the piece on the comp at this blog; logodesignlove.com

The Short list

 
The winning logo was created by Michel Scarantino.The logo is currently
being used on the Zambian Toursim website.



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3 comments:

  1. UnknownJuly 18, 2011 at 4:07 PM

    What pains me about this is the fact that the falls motif is being so easily used by other countries yet we who have claimed it as our own for the longest seem to struggle in incorporating it in our design.

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  2. MushamisiAugust 7, 2011 at 12:28 PM

    I am tiring of the child-like/hand drawn design approach for some African design with tourism or creative studies. Yes the designers intent was very good but the hand drawn imitation is not as endearing as the ones using the logo might think. Hence it has not taken off in any of the places were tourism is flourish such as New York, Dubai and China.

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  3. AnonymousMarch 19, 2012 at 8:38 PM

    what a shit looking logo by a shit designer i poop on this

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