Provokator is a multi-brand clothes store chain, well-known among extreme sports fans, as well as those people who like stylish fancy clothing. The task was to create an entire brand image and expand brand presence on the web. Transformer Studio (http://transformerstudio.ru) developed the visual identity, online store, microsite, magazine and outdoor ads. Behance.net.
Unfortunately Zim is too conservative for any branding innovations that are distinctly Zim unless it comes from the niche industries. I think fashion is a good measure for how far innovation can go. Until you see fashion statement stray from following trends then pretty much visual identity will be hard to pursue.
ReplyDelete